Jump to content

Grand Theft Auto Company Boss Isn't Sold On Video Game Subscription Services

Recommended Posts

  • Administrators

The next generation of Xbox, including the Xbox Series X and Series S, is going all-in on subscriptions and payment plans, with both Xbox Game Pass Ultimate and Xbox All Access providing customers with over a hundred games, and potentially a whole new console, for a nominal fee each month. Xbox's revenue is on the rise, and many developers seem very happy with the deals they've made with Microsoft, but not everyone is convinced.

Speaking to Barron's for a piece about Microsoft's strategy with the next Xbox models, Strauss Zelnick, who is the CEO of Take-Two Interactive Software (the parent company that owns Grand Theft Auto V developer Rockstar Games), has expressed some caution towards this strategy.

"I think it may be somewhat hard to do in the interactive entertainment business," Zelnick said. He cites the fact that TV and movie subscription services make more sense because, on average, people watch far more content than they play--150 hours a month of TV and film against 45 hours of gameplay. This makes something like Netflix far more attractive than Game Pass, he argues.

Continue Reading at GameSpot

View the full article

Link to post
  • Recently Browsing   0 members

    No registered users viewing this page.

  • Create New...

Important Information

By using this site, you agree to our Terms of Use, Privacy Policy, Code of Conduct, We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. .