Jump to content


User Menu

Sign In

Sign In

Or sign in with one of these services

Sign Up

Forum Menu

More Staff Online

Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, post status updates, manage your profile and so much more. If you already have an account, login here - otherwise create an account for free today!

Sign in to follow this  

Ubisoft Wants To Make Its Games More Unique, Restructuring Editorial Team

Recommended Posts


Ubisoft has announced it plans to change-up the structure of its editorial team--the group of individuals largely responsible for the design and story direction for all of the company's games. By changing how the group is organized, Ubisoft hopes to better differentiate its games from one another.

"We are reinforcing our editorial team to be more agile and better accompany our development teams around the world as they create the best gaming experiences for players," Ubisoft said, according to VGC. For context, in the past, the 100-or-so group of designers and producers that comprised the editorial team were the leading influence behind the similar design in Ubisoft games: open-world with lots of side quests, multiplayer or online in-game elements, and storylines themed around real-world issues, according to VGC's report.

"In the previous system that editorial had, there were often the ideas of just one or two people getting put into every game," an anonymous source told VGC. "That's why you tended to see such similarity, because it's the same taste and opinion being replicated."

Granted, these design philosophies have been the basis for some of Ubisoft's recent successes, such as Watch Dogs 2 and Assassin's Creed: Odyssey. However, as 2019 made abundantly clear, using a design that's worked before for all of your franchises does not mean they'll all be successful. Ubisoft reported disappointing sales numbers for both The Division 2 and Ghost Recon Breakpoint--later implying one of Breakpoint's most significant flaws was that it was too similar to The Division 2. "While many of our titles are strongly differentiated, we need to ensure this is the case for all of them," Ubisoft CEO Yves Guillemot said in a conference call.

Following the reveal of the disappointing sales numbers, Ubisoft announced that it would be delaying Watch Dogs: Legion, Rainbow Six Quarantine, and Gods & Monsters so as to ensure that they all launch with the right amount of polish and are distinct--both from each other and what came before them.

Under the new set-up, Ubisoft chief creative officer Serge Hascoet will no longer solely lead editorial. Instead, he will simply oversee the group while seven vice presidents each lead individual teams within editorial that are devoted to one franchise. Under this new system, Ubisoft is hoping that all of its franchises will evolve in different ways, creating a more distinct feel for each.

View the full article

Share this post

Link to post
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

About Call of Duty Zombies

Call of Duty Zombies is a fan-managed gaming community centered around the popular Call of Duty franchise with central focus on the Zombies mode. Created in 2009, CoDZ is the ultimate platform for discussing Zombies theories, strategies, and connecting players.

Activision, Call of Duty, Call of Duty: Black Ops titles, Call of Duty: Infinite Warfare titles, Call of Duty: WWII are trademarks of Activision Publishing, Inc.

We are not affiliated with Activision nor its developers Treyarch, Sledgehammer, or Infinity Ward.

Partners & Affiliates

Interested in becoming an affiliate/partner or looking for business opportunities? Shoot us an email at [email protected] to join the CODZ family. While you're here, show our partners some love!


Discord Join
Twitter Follow
Youtube Subscribe
  • Create New...

Important Information

By using this site, you agree to our Terms of Use, Privacy Policy, Code of Conduct, We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue. .